My name is Redha. I’m a Tunisian dude who grew up in Dubai, moved to Australia with a fresh start in my hands.
When I arrived, the first thing that hit me was the routine. Public transport every day, people heading to work, faces that looked tired in a way that felt deeper than sleep. Not “busy tired”. More like drained. Soulless. Like life had been reduced to a schedule.
And I remember thinking: if I do not build something on the side, if I do not create a way out, I will end up living the same loop. Same commute. Same routine. Same cage.
I loved motorbikes, surf trips, late-night drives, gym sessions that ended with deep talks in the car park. I wanted a life that felt like those moments: not a life that felt like waiting room music.
That moment became a promise to myself: I refused to live a life where the highlight is the weekend and the rest is just waiting. I refused the idea that “this is just how it is.” I wanted a life with motion. With purpose. With something real behind it.
Redha Palomino is my answer to that.
It is not just clothing. It is a movement for people who feel the same thing in their chest when they look at the routine and think: I cannot do this forever.
This brand is for:
- the ones building something after hours
- the ones chasing freedom, not comfort
- the ones who would rather live fully than live safely
Our motto is simple: live life on your own terms.
Flore Éternelle is Drop 01. The rose is a symbol of growth. Beautiful, but not soft. It carries thorns for a reason. That is how change feels when you stop people-pleasing and start choosing your own path. If that’s you, welcome to the family: Live life on your own terms.